Privacy Policy & Cookie Policy

Last updated: August 2026

Comfortel Furniture UK Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy & Cookie Policy explains how we collect, use, store and protect your personal information when you visit our website, create a Trade Account, place an order, contact us, receive marketing communications or otherwise interact with Comfortel. It also explains how we use cookies and similar technologies on our website.

1. Who We Are

Comfortel Furniture UK Ltd is the data controller responsible for personal information collected through this website.

Comfortel Furniture UK Ltd
Company Number: 13477519

If you have any questions about this Privacy & Cookie Policy, how we use your personal information or would like to exercise your data protection rights, please contact us through our Contact Us page.

2. Information We Collect

The information we collect depends on how you interact with Comfortel and our website.

We may collect:

Your name
Email address
Telephone number
Company or salon name
Business information provided when registering for a Trade Account
Account and login information
Billing and delivery addresses
Order and purchase history
Payment and transaction information
Delivery information
Returns, refunds and warranty information
Information you provide when completing a form or contacting us
Customer service and correspondence records
Marketing preferences
IP address
Browser and device information
Pages and products viewed
Website interactions
Referral information
Approximate location based on your IP address
Cookie and advertising identifiers

We only collect information that is reasonably necessary to operate our website, provide our products and services, communicate with you and manage our business.

3. How We Collect Your Information

We may collect personal information directly from you when you:

Register for a Trade Account
Sign in to your account
Place an order
Make a payment
Contact us
Submit an online form
Make a product or sales enquiry
Request customer support
Make a warranty or service request
Visit or make an enquiry with one of our showrooms
Subscribe to or interact with our marketing communications

We may also collect certain technical and website information automatically when you use our website through cookies and similar technologies.

4. How We Use Your Information

We may use your personal information to:

Create and manage your Trade Account
Verify and administer account access
Provide access to trade pricing and online purchasing
Process and fulfil orders
Process payments and refunds
Arrange delivery
Communicate with you about your account or order
Respond to enquiries
Provide customer service and support
Manage returns, warranties and service requests
Send essential account and transactional communications
Protect our website, customers and business against fraud, spam and unauthorised access
Maintain and improve our website
Understand how customers use our website
Improve our products and services
Measure the effectiveness of our advertising and marketing
Send relevant marketing communications where permitted
Meet our legal, accounting, tax and regulatory obligations

5. Our Lawful Basis for Using Your Information

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may rely on the following.

Contract

We process information where it is necessary to provide products or services you have requested.

This includes administering your account, processing orders, taking payments, arranging delivery and managing returns or refunds.

Legal Obligation

We may process and retain information where necessary to meet our legal, accounting, tax or regulatory obligations.

Legitimate Interests

We may process information where it is reasonably necessary to operate and protect our business, provided our interests do not override your rights.

This may include customer service, fraud prevention, website security, maintaining customer relationships and improving our website, products and services.

Consent

Where consent is required, we will rely on your consent.

This may apply to certain marketing communications, advertising technologies, analytics and non essential cookies.

Where we rely on consent, you can withdraw your consent at any time.

6. Trade Accounts

Our website is designed primarily for professional salon, barber, beauty and industry customers.

When you register for a Comfortel Trade Account, we collect information necessary to establish and manage your account, provide access to trade pricing and allow you to purchase online.

Information provided during registration may include your name, business or salon details, email address, telephone number, billing address and delivery information.

We may use your account information to communicate with you about your account, orders, products, services and your relationship with Comfortel.

7. Marketing Communications

When you register for a Comfortel Trade Account, we may use your contact details to send you relevant information about Comfortel products, new collections, offers, services, showroom events and other industry related news where permitted by law.

Depending on the circumstances, we may send marketing communications on the basis of your consent or where another lawful basis for marketing is available to us.

You can opt out of marketing communications at any time by selecting the unsubscribe link included in our marketing emails or by contacting us.

There is no charge to unsubscribe.

Opting out of marketing will not affect your Trade Account and will not prevent us from sending essential service communications relating to your account, orders, payments, deliveries, warranties or enquiries.

Where consent is required for electronic marketing, we will obtain that consent in accordance with applicable UK privacy and electronic communications requirements.

8. Online Orders

When you place an order through our website, we collect information necessary to complete the transaction.

This may include your name, company information, contact details, billing and delivery addresses, products ordered and order value.

We use this information to:

Process and fulfil your order
Take or verify payment
Arrange delivery
Send order updates
Manage returns and refunds
Provide customer support
Maintain appropriate accounting and business records

We may also retain information about products placed in your shopping basket or an incomplete checkout where necessary to provide website functionality or, where permitted, remind you about an incomplete purchase.

9. Payments

Online payments are securely processed using third party payment providers.

When you make a payment, information required to authorise and process the transaction may be provided to the relevant payment provider, card network, bank or other financial institution.

Comfortel does not generally receive or store your complete payment card details on its own website systems.

Payment providers may process your information in accordance with their own privacy policies and applicable legal requirements.

10. Forms, Enquiries and Customer Service

When you complete a website form, contact our team or submit a sales, product, warranty or customer service enquiry, we collect the information you provide.

We use this information to respond to your request, provide the relevant service or support and maintain appropriate records of our communication with you.

11. Who We Share Your Information With

We do not sell your personal information.

We may share personal information with trusted third parties where necessary to operate our business, fulfil your order or provide our services.

These may include service providers involved in:

Website hosting and ecommerce
Payment processing
Delivery, freight and logistics
Email and customer communications
Website security and fraud prevention
Analytics and advertising
Cookie consent management
IT and website support
Accounting and business administration
Professional and legal services

We only share information that is reasonably necessary for the relevant service or where disclosure is required by law.

12. International Data Transfers

Some of the technology and service providers we use operate internationally and may process information outside the United Kingdom.

Where personal information is transferred outside the UK, we take appropriate steps where required to ensure the information remains protected in accordance with UK data protection law.

This may include using countries recognised as providing an adequate level of protection or appropriate contractual safeguards.

13. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting, tax and regulatory obligations.

Retention periods vary depending on the type of information and why we hold it.

For example, order and transaction records may need to be retained to meet accounting and tax requirements, while account information may be retained while your Trade Account remains active and for an appropriate period afterwards.

When personal information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.

14. How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, misuse, loss, alteration or disclosure.

We also use website security, fraud prevention and spam protection technologies to help protect our website and customer accounts.

While we take reasonable precautions to protect personal information, no website or electronic transmission can be guaranteed to be completely secure.

Cookies

15. What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website.

Cookies and similar technologies help websites function correctly, remember preferences, understand how visitors use a website and, where permitted, provide and measure advertising.

Some cookies are necessary for our website to work. Others are optional and are used only in accordance with your cookie choices.

16. How We Use Cookies

Comfortel uses cookies and similar technologies for purposes including:

Operating and securing our website
Managing customer accounts and login sessions
Remembering your shopping basket
Processing checkout functionality
Remembering website preferences
Understanding how visitors use our website
Measuring website performance
Measuring the effectiveness of advertising
Understanding which products and pages visitors interact with
Providing relevant advertising where permitted

17. Essential Cookies

Essential cookies are required for our website to operate correctly.

They may be used for functions including:

Website security
Customer login
Account authentication
Shopping baskets
Checkout
Payment processing
Remembering privacy and cookie preferences

Because these cookies are necessary to provide the website or services you request, they may not require consent.

Blocking essential cookies through your browser may prevent parts of our website from working correctly.

18. Functional Cookies

Functional cookies help provide additional website features and remember choices you make.

They may remember information such as preferences or settings so that you do not need to enter them again during subsequent visits.

Where consent is required, these cookies will only be used according to your cookie choices.

19. Analytics Cookies

Analytics cookies help us understand how visitors use our website.

They can provide information about:

Pages visited
Products viewed
Time spent on the website
How visitors arrived at our website
Website navigation
Website performance
Purchases and other website actions

We use this information to understand website performance and improve the experience we provide to customers.

Where required, analytics cookies are used only after you have provided the relevant consent.

20. Advertising Cookies

Advertising and measurement technologies may be used to understand the effectiveness of our advertising and, where permitted, provide more relevant advertising.

These technologies may record information about your visit to our website, including pages and products viewed and actions taken.

This information may also help us understand whether an advertisement resulted in a visit, enquiry or purchase.

Advertising providers may use identifiers and other information collected through these technologies according to their own privacy policies.

Where consent is required, advertising cookies and similar technologies are used only according to your cookie choices.

21. Third Party Cookies

Some website functions and services may use cookies provided by third parties.

These may include services used for:

Payment processing
Website analytics
Advertising and conversion measurement
Embedded content
Website functionality and security

Third parties may process information collected through their technologies according to their own privacy policies.

22. Managing Your Cookie Preferences

When you first visit our website, you are provided with options to manage the use of non essential cookies.

You can choose to:

Accept cookies
Reject non essential cookies
Manage your preferences by cookie category

You can change or withdraw your cookie choices at any time through the Cookie Settings available on our website.

Changing your preferences will not affect the lawfulness of processing that occurred before you changed your choice.

You can also control or delete cookies through your browser settings. Blocking certain cookies may affect the operation or functionality of our website.

23. Cookie Duration

Cookies may remain on your device for different periods of time.

Session cookies generally expire when you close your browser.

Persistent cookies remain on your device for a specified period or until you delete them.

The duration depends on the purpose and provider of the individual cookie.

Details about the cookies currently used by our website, including their purpose, category and duration, are available through the cookie settings and cookie declaration provided on our website.

Your Privacy Rights

24. Your Data Protection Rights

Under UK data protection law, you may have the right to:

Request access to the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information in certain circumstances
Request restriction of processing in certain circumstances
Object to certain uses of your personal information
Request transfer of certain personal information where applicable
Withdraw consent where processing is based on consent

You have the right to object to the use of your personal information for direct marketing.

These rights may be subject to certain legal conditions and exemptions.

If you would like to exercise any of these rights, please contact us through our Contact Us page.

We may need to verify your identity before processing your request.

25. Complaints

If you have concerns about how Comfortel collects or uses your personal information, please contact us first so we have an opportunity to investigate and resolve the matter.

You also have the right to make a complaint to the Information Commissioner’s Office, the UK’s independent data protection regulator.

Information Commissioner’s Office

26. Third Party Websites

Our website may contain links to third party websites.

Comfortel is not responsible for the privacy practices of third party websites. We recommend reviewing the privacy information provided by any external website you visit.

27. Changes to This Privacy & Cookie Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our website, services, business practices, technologies or legal requirements.

The latest version will be published on this page and the date at the top of this policy will be updated accordingly.