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1999 Specialists in Comfortable and Stylish Furniture An industry revolution, the ‘Futura’ took us nationally. With a range of 5 chairs and 5 washlounges, Comfortel opened showrooms in New South Wales and Western Australia.

2002 Range Expansions We looked beyond furniture and extended into equipment. This included electrical items, trolleys, manicure and pedicure.

2008 Eternal Elegance Elegance was the inspiration of this catalogue with our campaign featuring Miss Universe Australia 2007. We expand our electrical range and include the 24*7 Electric Foil machine and the Salon Vac, which have become staples within the industry.

2010 Dare to Create We pay tribute by allowing our customers to ‘Dare to create a salon space where the art of beauty will flourish’ We expand our showroom in New Zealand to a bigger space in Onehunga, Auckland.

2004 Comfortel: The Red Square The Comfortel ‘signature red’ was created and become the Comfortel brand mark for the next 12 years. Comfortel expanded internationally to open a showroom in Penrose, New Zealand.

1997-98 The Future in Hairdressing Chairs Never Looked Or Felt More Comfortable. Comfortel begins its adventures in Victoria Australia in 1997, and introduces the first electric reclining shampoo washlounge to the hairdressing industry. We called her – Futura! It represented the future of our products as innovators within the industry.

2000 Comfortable Comfortel We introduce our very first campaign catalogue. Ready for a new challenge, Comfortel expands to Queensland. The range extended to offer more styles to the hairdressing industry including stools and more chair designs to give salon new options.

2001 Quality Made Affordable This is the year Comfortel went beyond hairdressing and introduced beauty products for beauty salons and clinics including beauty beds, treatment tables and stools.

2003 Quality & Detail Up close and personal. The ‘Helena’ salon chair was featured in the Comfortel range. One of most popular designs to date, still seen in many high profile salons.

2005 Dark Details To show how comfortable our products really are, we introduced the user in this years campaign. New styles of chairs were introduced including Barber Chairs. We expanded to open a showroom in South Australia.